Primer on Accepting Credit Cards

I've been shopping around for a credit card merchant for awhile now, and to be frank, the whole system seems rather opaque and rife with potential for fraud, waste, or both. I was glad to find this Forbes article a couple days ago, which does a decent job of giving a primer on the whole process. Some links to preferred merchants and examples of best rates would have been helpful (as would have some notes on e-commerce businesses specifically), but it was good nonetheless. I recommend it to anyone who is looking to set up a merchant account in order to accept credit cards.

Founding, Equity, Vesting, and other Things that Make your Brain Hurt

Today I stumbled upon an informative piece by Joseph Hadzima, a Senior Lecturer at MIT's Sloan School of Management. It provides a good overview of some of the inner workings of founders' compensation, vesting, the law surrounding such matters, etc.

He contends most" ventures fail because of people issues and are really a failure of the relationships among the team members" and says the best way around this is fully discussing and disclosing equity structure from the start. Good, common sense, advice that apparently goes unheeded too often.

Equity and Adult Supervision

Browsing through the Chicago GSB admitted students forum the other day, I came across several blogs and such that deal with tech in Chicago, various start-ups by current MBA candidates and the like. I'll post them once I have a more comprehensive list.

Until then, I'd like to mention a program/opportunity I stumbled upon in the process. TechStars is a group of entrepreneurs in Colorado who are starting what might be best described as a summer camp for entrepreneurs. They are going to choose ten founders (or groups of founders) to come spend the summer in Colorado, where they will provide incubation, mentorship, some classes, a bunch of networking opportunities, and in the end a small amount of seed money in exchange for equity: $5K per founder (up to $15K) for a non-voting 5% stake in your company.

In my opinion, $5-15K in exchange for 5% of your equity isn't a great trade off, but it's the other services they provide that really make it worth it. The incubation includes free legal help (including incorporation), shared office space, phone, internet, conference rooms, and other office-like amenities. This in addition to the speaker series they run, all the other entrepreneurs you'll meet, access to venture capitalists, angel investors, private equity types, etc, and all the fresh new ideas and perspectives you'll be introduced to (to which you'll be introduced? I hate dangling participles). Who knows if someone you meet there, an idea you generate, or whatever could be the catalyst that really gets your (my) business moving? It's certainly worth a look.

On another note, I think they have a great business model. They essentially get a slew of business plans to choose from, pick the ten best, lay out between $5-15K each, and get 5% equity in all of them. I obviously don't have access to their finances, but I can make some rough assumptions:

• 10 groups x 3 founders each x $5K per founder = $150,000
• Rental of office space, utilities, furniture, etc amortized each year = $250,000
• Speakers and mentors = probably free
• Legal help = free
• Servers = free
• Random Stuff I didn't think of = $100,000

So they lay out about $500K each year in exchange for a 5% share of what they consider to be excellent ideas/start-up companies. This is obviously a gross simplification, but if one of their sponsored enterprises gets acquired for $10M each year (or two for $5M, etc), they make their money back. I get the feeling they'll do quite well with this while helping a lot of people out. Win win, just like Referral Union (hopefully).

At any rate, I filled out their relatively painless 28 question application and sent it in. I'll keep you posted on our status....

In the meantime, check out their blog. It's full of interesting info, answers, and pretty pictures. Here's another take on the entrepreneurial boot camp.

Business Credit Cards

Over the past few months, I have applied for and received a few business credit cards. They are basically the same as personal consumer cards, but they typically have your business name on the front. You don’t have to own your own company to apply for these cards, and a lot of people choose to get them just because the credit check doesn’t count against your personal credit rating.

I decided to get them for a few reasons: (1) It’s a very simple way to separate personal and professional purchases; (2) Like most personal cards, the business cards I applied for offer different perks such as 0% APR for a year, cash back, or statement credits after your first purchase (or a pre-set minimum); (3) They typically provide small-business related suites of services that you won’t find with personal cards; and (4) If you find the right cards, you get a very low interest rate loan to pay for business expenses.

Of course, if you dig yourself into debt with these cards, you’re just as hosed as you would be with personal credit cards, so watch out.

I found two of the cards through www.mymoneyblog.com, which is a good blog that deals with various matters of personal finance. It’s one of the blogs I’m going to include in my “daily reads” once I get around to putting it together. Jonathan, who maintains the blog, has done a much better job of describing the different options, their upsides, downsides, etc that I could ever hope to do, so if you're interested in an overview, check out his posting here.

The three cards I acquired and the rationale behind each:

Citi Professional Cash MasterCard: This is going to be my primary business card. When I applied, they were offering 0% APR on all purchases for a year. Now it's 0% APR on balance transfers, which is still a good deal if you're carrying a balance elsewhere or want to try this. Also, I get cash back on all my purchases, which instantly adds a couple percentage points to my profit margin (or reduces my losses). Also, I like Citi's web-based interface, and there is a branch down the street from my apartment if I ever require in-person attention.

Chase United Airlines Mileage Plus Platinum Business: As a United Mileage Plus member, this was an attractive option. The offer waives the annual fee for your first year (typically a credit card deal breaker), 25,000 miles, some free travel options, and a couple other perks. It requires $250 in purchases before you get the miles, and I believe you have to keep the account active for six months. I'll close it after I get the miles.

American Express Platinum Business Premium Cash Rebate Card: This card offered a $250 statement credit after your first purchase, but unfortunately it looks like this deal is over. You still get 5,000 points with your first purchase, which is something. I've made my purchase and am waiting for my $250. I'll cancel as soon as I get it. Here are some other options for free cash.

Here is another good source for credit card deals if you're so inclined. Remember, just because it's a business credit card doesn't mean you're not held personally responsible.