Tuesday, February 13, 2007

Value Added


While mulling over the conception of a Launch Party sometime over the next couple months, I came up with an idea of how to add value to both our applicants and current employees.

In order to extend the Referral Union community beyond the internets, I'm going to explore the idea of regular (perhaps monthly) happy hours that both applicants and current employees can attend. This would include drink specials, free appetizers, etc, and give both parties an opportunity to interact in a real-world environment. This would also help ensure applicants are good fits for the companies to which they're applying.

From a marketing standpoint, I might encourage members to bring a guest or two and include a free drink (or two) for each guest that registers. It's also a good way to get the word out about the site and encourage some 'buzz.'

The social and professional scenes in the Washington, DC area (where we're based) are very happy-hour-centric, and this sort of event is right up the young professional's alley.

4 comments:

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Anonymous said...

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